Overview

We offer more that just the usual logo design service to our customers because we know that branding is much more than just a pretty logo. We are able to assist you with almost all aspects of your corporate branding strategy and well as your corporate image.

Ideally we would work with you from the minute you get the idea to start your business, but as this is seldom possible, we work within your current brand strategy and image to extend and supplement it; or we work with you to re-brand your company.

What We Offer

We work with you to create the overall look and feel of your business that is projected to the outside world according to your product mix, customer demographic and of course your preferences. These can include :

If you would like to chat to us about your marketing and branding options, then you can enter your details below and we will contact you to discuss your options :

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What is Corporate Identity and Branding?

Let's start with a picture :

Chances are you instantly recognized all four of these companies even though you were only shown part of their logo. Wow, imagine everybody knew your business / product that well. You would be making mega bucks, just like them!

The amazing thing is you can have your company / product that well known if your corporate identity and corporate branding strategies are in place and working.

The companies above have succeeded, so can you. They also started off as tiny, even one man businesses.

That still doesn’t really tell us what corporate identity and corporate branding are, but it shows us the result that can be achieved. We can now look at their definitions :

Identity : Individuality or personality.
Branding : Particular product; particular kind or variety.

Now things make a little more sense.

Your corporate identity is what makes your company unique, it gives your company it’s own individuality to make it stand out from the rest of your competition.

Many people think that creating a corporate identity means designing a cool logo, but that is only one small part of a businesses corporate identity. Your product packaging, corporate clothing, shop fitting, signage, exhibition stand layout, etc., all convey a certain image to your customers. Even subtle things like colour and the music you play in your store are all creating a certain look and feel which identifies your business and gives it, it’s own individuality and personality.

If your company’s corporate identity as a whole is not right, it can portray the wrong image to your customers or even drive your customers away.

Take a look at McDonalds as an example. They essentially have two difference brand images that they want to portray and each is aimed at a different demographic. The first is the standard McDonalds take-out offering the second is the McDonalds McCafe. below you can see their logos in full :

The whole brand image of McDonalds standard is aimed at portraying a young, fun, friendly atmosphere and attracting a younger market who want to zoom in eat a quick hamburger, whereas the McCafe image is aimed at an older, more sophisticated audience who prefer to sit around and read the newspaper while enjoying a Mocha and muffin. McDonalds standard uses bright colours which attracts a younger audience and have a Ronald McDonald clown to entertain them when they get there. McCafe uses more soothing and calm browns and creams to entice the weary worker on their lunchbreak to come in and relax. They supply newspapers to read so you can sit a little longer and maybe have another cup of coffee.

As you can see there is way more to your corporate identity than just your company’s logo.

Once you have created the correct identity you need to market that identity to your customers and potential customers. This is called corporate branding.

Difference between Corporate Branding and Marketing

We are often asked what is the difference between corporate branding and marketing. Marketing is used to promote a business’ products / sell it’s goods DIRECTLY. Examples of this would be television adverts and flyers. The marketing strategy is the plan on how this marketing will be conducted and when and where. The goal is to create immediate sales as a direct result of each marketing effort.

On the other hand your corporate branding strategy is where / how you present your corporate identity to your customers. The goal being not to sell a product then and there, but rather to tell / show customers who you are, how you do things, what values your business follows, etc.

An example of branding in it’s simplest form is the business logos you see displayed at sporting events. There are no actual products being advertised, just business (brand) names and logos. Eventually when you do need a product like theirs, you will think of that company first as their branding efforts have imprinted their business name into your mind.

Where your marketing campaign serves short term goals – sell products now, your branding campaign is used to sell your business, and ultimately it’s products for a long time in he future. In other words – if you are serious about your business and want your business to outlast, and in the long run outsell, your competition then it is essential that you create a good corporate identity for your business and get an effective branding campaign going today.